SEO Tip of the day : follow my friends site analysis

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By: Brendan Fitzpatrick

Google

Okay, so you have a website and you’re wondering why you’re not receiving many (or any) hits?? Here is a basic analysis which you can buy for your own site for just $5 here.

In the interest of privacy I won’t provide the URL of this site but I will provide as many details as possible.. I was recently contacted by an old friend who moved from NYC to Las Vegas who has nothing in common as far as business goes.. Luckily for him he has a webite and I am proficient in SEO. Unlucky for him is the fact that he has no internet presence.

I hate telling people what I do because 99% of the time they don’t understand so I’m usually the one that ends up frustrated.. in this case however, I was determined to help him as a close friend.

What did I do? Simple! and without him knowing it! I immediately I asked him for his website URL, from there it was as simple as it gets. I immediately looked at his source code (google – view source).. All of his problems were on my screen in front of me.. he didn’t have:

-Meta Tags – keywords, description, title

-alt tags on his images

I took it to the next step and confirmed the following:

-the site had no content / articles

-no backlinks

-no about us page,no sitemap.xml page

I immediately stopped in the middle of my analysis and realized that there wasn’t a particular item that I could’nt help him with.. Yes I could fix his Meta tags and content but I couldn’t build his social presence or ensure that his content was relevent or updated periodically or that I could recommend how to catpure his audience (after all I didn’t claim to be an insurance expert so I didn’t know the message that his visitors were looking for!)..

The bottom line is that if you want to have an internet presence then YOU must be the expert in the service that you provide and YOU must be willing to at least understand SEO on your own. Remember! – Bad SEO can destroy your internet presence so you must be able to speak ‘SEO Language’ with your SEO consultant or provider. Don’t leave it to your SEO guy or you may be wasting your time!

SEO TIP : Trick of the day – internal links

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By: Brendan Fitzpatrick

Google

Okay, this it not really a trick but it’s more valuable than a trick! I’m sure you clicked on a link to this article because you want to do something better for your website today without doing a ton of work or paying alot of money for results…

Okay, the tip of today is ‘internal site links’. The easiest way to understand this is to look at any articles on your site, if you don’t have any then create some asap! If you do then make sure that keyword phrases are linked to somewhere else on your site..

Why? I didn’t realize this until recently but Google definitely rates links higher than content.. that is – if you have content on your site such as ’10th birthday gift idea’ it will compete with the other 10 million or so sites that contain the same text.. However, if ’10th birthday gift idea’ is a link to a page it will rank much higher because it is a link to more detailed content vs. simply pure text.

There is no way to calculate the benefit of converting text/content to links and I’m sure that if you convert all of your content to links that it will do more harm that good BUT if you find the right balance you can easily increase your rankings significantly!

SEO Tip of the day : Back Links

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By: Brendan Fitzpatrick

Google

If you haven’t read our article on ‘What is Google’s secret formula?‘ then you may want to read it first! Our tip today is on ‘Backlinks’, one of the many areas of SEO that you need to master if you want to rank your sit high in the search engines.

Why are quality backlinks important? and why are bad backlinks ‘Bad’? The easiest way to look at this is from a social perspective – think about your favorite actor or sports athlete, usually they are your favorite because of the good publicity around them or their achievements. The more news articles or positive stories about them that exist usually draws more fans. The more negative new articles or negative stories about them usually bring out the negative comments and negative publicity.. In a digital world, websites work the same.. with a twist!

If you have a positive article on CNN.com or you are offering something new with a ‘WOW’ factor – in general Google will rank you in a positive way.. Conversely, if there is a negative article or rating or ‘BAD’ factor Google now has the ability to rank you accordingly.. So, simply said – the more that you are associated with ‘positive’ websites the better your site will perform and vice versa.

What does this mean? Stop submitting your site to generic directories for backlinks! Nowadays it take many hours just to find a single site that is willing to link (ie. backlink) to your site.

For the first time ever, I am thoroughly convinced that most websites cannot be successful without 2 people.. the first being a ‘content provider’ – whether that be something for sale or information to provide something interesting.. the second – most importantly is an SEO representative that will focus full time on making your site/content/objective relevant with unique content, infographics and marketing campaigns.

So what’s the final scoop? If you don’t live, eat and breath what you do and if you don’t love it then it’s getting harder and harder to use the internet to your advantage.. The bottom line? Focus on one idea and dedicate your life to it until you figure out if it works or not..!!! and if you’re not willing to learn HTML and SEO then good luck – that’s like saying ‘I like fishing and I’m going to buy a boat to go fishing but I’m not going to learn how to sail just because’… Pointless!

Social Media is F%$&*n powerful! If you know how to use it!

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By: Brendan Fitzpatrick

Google

I’ve been in IT for close to 20 years now and I still hate it when people call me up and ask me to fix their laptop. Quite frankly, it’s embarassing and insulting having to explain to friends and family that even though I ‘do computers’ for a living, I don’t do desktops, laptops or pc’s. You see, my expertise is with Middlware (web servers and application servers) which has everything to do with hosting applications in datacenters, but nothing to do with fixing your damn pc!

Anyway, I’m glad I got that off my chest.. Iv’e always considered myself behind the leading edge technology but way further ahead of anyone not in the computer industry when it comes to technology. Social Media is one area that I’ve always felt that I was years behind, not so much because of the technology but moreso because of the invasiveness of it on my personal life and my unwillingness to comply. Anywho, social media has slowly been growing on me to the point where I’ve realized that ‘I have to be able to use it to my advantage’ .. after all there have been several countries that have revolted and set history!

It has only come to me tonight the power that social media can put in my hands – more importantly in the hands of everyone. So here’s my quick story….

As I’ve been trying to jump into social media more and more I’ve been finding it a bit confusing.. until tonight – I’ve jumped in up to my neck and now that I’ve encountered a real life problem I figured I’d surely put social media to the test to see if I could use it to solve my problem! As of right now I’ve only submitted my complaint but here’s what happened!

I’m trying to expand my social presence, more so to learn about it than actually give a crap in telling my friends what I’m eating at the moment! In doing so I’ve found it impossible to manage more than 1 social network at at time.. I’m not going to post an update or picture showing that I’m in Joes Pizzeria eating Salami 5 times, once for facebook, google+, linkedin, my blog and instagram.. long story made short I came across an app called Eveypost.me (#everypost) which appeared to solve all my issues..

If I was naive enough to believe everypost solved all my issues then I would have been happy as a pig in shite but I can never accept anyone’s word or applications ratings even if it has a million likes and top ratings! It ends up as I’ve used the app for some time now that it doesn’t do exactly what I would expect it to do.. to put things in perspective, when I post to everypost it is supposed to post to all my networks.. fair enough, this app does just as it says.. until you look at the details.. in this particular case, when you post a single message to #everypost it works for some social networks but not for others.. (example, https://blah.com works great for Pinterest but doesn’t work for twitter, and vice versa).  Okay you say, that’s why they offer the ability to customize the message per network .. Great! However, no matter what you do – there is no way to set the ‘source link’ for your Pinterest post..the source link is everything! it’s what brings visitors back to my website.

You might think that this is a non-issue – but the reality is that even if you’re a small to medium level user, if you have to login to a social network and to post a global update, the tool is broken if it doesn’t bring the intended results and you’re wasting you’re time..plain and simple..

So, her’s the point of my story – I tried to report this issue as a bug on everpost.me but there was no such link.. there were only a blog, product info, about us, faq and a few other links… nothing as far as bug tracker or feedback.. after thinking about it for a few minutes a light bulb went off – how can i use social media to get a quick response from everypost.me?

I immediately went to twitter, anxiously telling my wife about the problem I was about to try to solve .. a BIG TEST in my mind.. so I enter a message to @everypost less than 140 characters on twitter describing the issue and asking what they were going to do about it? all good I thought.. I instantaneously realized that the people from everypost would get the message .. but this would be in private.. I immediately deleted it and resent the exact same message to @everypost and then tagged it with #everypost .. therefore the ‘everypost universe’ (#everypost) would see my message and @everypost would reply (showing that they cared) or maybe not reply (showing that they didn’t care)..

My guess is that they will reply at some point because I know this team cares.. there is no way that someone could produce such a quality tool that has basic fundamental issues that make the tool unuseable and the support team unresponsible.. I have nothing but praise for #everypost and tool that they built.. but let’s see where this minor social media example takes us!

I will update the outcome so stay tuned!

SEO Daily Tip : What is Google’s secret formula?

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By: Brendan Fitzpatrick

Google

Hi all, there are very few people that know what Google’s secret formula is and we will likely never be lucky enough to find out what it is.. Let’s put it this way,even if a rumor was spread online that happened to be close enough to Google’s formula they would change it the next day because of the nature of it’s competetiveness.

Having over 15 years of experience with building websites, many successful (million+ unique visitors/year) and many unsucessful (0 visitors) we have a good idea of which areas of SEO are more important than others.. If we were to guess the single most important SEO practice over all others it would be ‘relevance’. Before you ask what the heck does that mean – let us explain.

Sorry, but before we explain relevance we need to make this comment.. there is no single SEO practice that will bring alot of traffic to your site. All SEO concepts are extremely important so the question is – are you continuously researching SEO and are you practicing the dozen or so top practices? If you are then we can continue on our theory of what we think is the top SEO practice. Relevance is a term that is used loosely, depending on your niche or area of interest, relevance may mean something different. Ultimately, how does Google measure relevance? we believe it has alot to do with the following:

  • Backlinks – the more quality backlinks you have, the higher google will rank you (beware of ‘bad’ backlinks), what can you do to have bloggers linking to you? contact them directly! Do not submit to directory submission sites.
  • content updates – everything advances with time, if you write an expert article and you don’t update it for 2 years then your relevance will decrease compared to a newer article. Add new content and refresh older articles on a regular basis!
  • keywords and keyword phrases in your content are important, new articles and content updates are key to make on a regular basis!
  • likes – if you have 100 facebook likes (or google, pinterest, instagram, tumblr etc.) but your competitor has 1,000 likes then they will rate higher for that area of interest. Social networking is important! Post quality messages frequently!

For an expert assessment of your website visit https://www.fiverr.com/bfitz70 for more info!

Successful SEO – SEO is a never ending project, not a one time thing!

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By: Brendan Fitzpatrick

Google

Hi all.. in this article I will attempt to describe what you need to do nowadays vs. years ago to build traffic to your site. Years ago just about anything you did for your website gained you more traffic. Whether it was adding links to link directories, created tons of content (in some cases ‘invisible’ content!), adding tons of keywords you would jump up in search engine rankings.

Nowadays the search engine crawlers are alot smarter, you have to worry about adding too many keywords (spam), being in the wrong directories (blackhat issues), content not loading for above the fold content (what?) but more importantly relevance and fresh content. The purpose of this article is not to educate or help you with SEO concepts, it will provide you with some basic guidance on the areas that you need to focus on daily to stay competetive, each website will have it’s own unique version of daily activity to boost it to the top in search engine listings!

Here we go, if you do not have a daily plan similar to the one listed below then chances are you will never catch up to your competitors:

Daily routine:

Every day (7 days/week):

1. 2 new website updates (can be anything, the more relevance the better, ie. add new products, add a news article, blog entry etc.)

2. 2 social media posts (1 in afternoon, 1 in evening)

Monday
1. competitor analysis (30 mnutes, what keywords/phrases are your top competitors beating you with?)
2. think of something new/unique for site to increase traffic (new social network, new section etc.) – focus on beating our competitors keywords/phrases that they are out performing you with
3. Review google and bing /webmaster, fix issues and follow their recommendations
4. QA site – review trends, html, duplicate titles, META tagging, nofollow & alt tags etc.
5. improve advertising (google adsense etc.)

Tuesday & Thursday
1. 1 article idea, purchase & update site (content .. content .. content .. relevance.. relevance.. relevance…!)
2. research new backlinks.. contact sites to add links to your site

Wednesday
1. video idea, purchase
*could be for a specific product or set of ideas, how-to’s, skits etc.
2. review your advertising ads, replace those that are underperforming
3. come up with new graphic content – for articles, better layout etc.

Friday
1. add 3 internal links
-about us page, links page, article updates, homepage rotation of links
2. review social presence and statistics
3. submit new sitemap.xml to search engines
4. review backlinks, remove bad backlinks

The biggest change in SEO in recent years is your social presence, the reason why we recommend at least 2 social posts every day. Even more important is your content relevance which is why we also recommend daily content updates. Every website is different and needs different updates depending on it’s topic, but think of it this way, if you’re making 2 content updates a day and 2 social posts but your competitor is making 4 content updates and 5 social posts a day they will beat you in that area as far as search engine rankings are concerned, so your competitor analysis should help you define the actual number of updates on a regular basis that you should be performing.

For a professional review of your website SEO at a veryy cheap rate you can order my service on Fiverr.com here  https://www.fiverr.com/bfitz70

SEO Tip of the day

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By: Brendan Fitzpatrick

Google

So you have a website that you are looking to increase traffic to eh? Try reading up on SEO on Google/+ or pay someone $100’s if not $1000’s for something that you have no idea what they are going to deliver. If you know anything about SEO and or HTML then you know you can do certain things on your own. It’s kind of like changing the spark plugs, a flat tire or air filter in a car.. to some people this things are simple, to some they are foreign languages!

Today’s tip revolves around fiverr.com, I was browsing almost all of their services today and ended up contacting 6 or 7 different service provider for different needs. I did notice some services that looked fabricated (ie. not 100% unique and or legit) but the vast majority of services were well worth it. For example, one provider offered 500 word content/articles .. for this price it doesn’t really matter how well written the content is, search engines will index a portion of the content which far outweighs the cost of $5!

Another example is combining 2 services on fiverr.com. I looked into hiring a still motion video for $5 and another product for voice over work.. if I can combine both services for a total of $10 it could pay off 100x’s over. First, I firmly believe that a stop motion video with voiceover would and should cost no less than $100 (if not $300 and up) for a standard 25 second skit. Second, the value that it can bring to a web site is another x5 if not x100 in some cases valuing the combined services at a minimum of $500..

You do need to be careful though, if it’s too good to be true then it’s probably too good to be true. There are alot of honest people on fiverr.com but just because you’re honest doens’t meant that Google or other search engines are going to give you a positive ranking. Stay away from the unlimited traffic and 100+ unique visitor offers as they typically practice either unethical or black hat practices which can do more harm than good in the long run for your site!