How to boost my SEO rankings – Relevance and Dynamic Content for My Homepage

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By: Brendan Fitzpatrick

Google

How to boost my SEO rankings – Relevance and Dynamic Content for My Homepage

Just to be clear, the content in this article is a subset of what you should follow in order to help your Search Engine Optimization rankings (SEO). We will publish other topics and perhaps at some point provide more of a ‘Table of Contents’ overview but for those who are specifically interested in SEO Relevance this article is for you.

Search Engines have evolved over the years and are constantly updating their algorithms to keep up with the times. There are currently about 200 variables that factor into how a Search Engine ranks a website but we’re going to focus on Relevance which is one of the most important variables in the equation.

Relevance is an indicator of how two things are alike or not alike. Search Engines succeed if they deliver search results that keep visitors coming back for more searches. To bring more visitors back, Search Engines give higher rankings to those sites with:

Up to date content
Search Engines are smart enough to know when your content has been updated so whether it’s publishing blogs, updating stale content, posting images or adding new content you need to continually keep your content fresh. After all, how relevant can you be if your content is a few years old? We know that staying relevant isn’t easy which is the basis of why we wrote this article. We will jump into some solutions further down.

Content related to the Search Parameters
Yes, Search Engines (SE) are also smart enough to know which sites contents are a best match for a given Search Phrase. Nowadays, SE’s are using more and more Artificial Intelligence (AI) to match Search Phrases to sites with relevant content. Ever type a typo into the search box of a Search Engine and they somehow know what you’re searching for as results appear even before you finish typing? The suggested solutions below will help you move up in Search Engine rankings.

Popularity
That’s right, SE’s know how popular your site is by counting the number of backlinks to your site. They also know how many Followers and Likes you have on other Social Media platforms such as Facebook, Instagram, Twitter etc. so as important it is to keep your content up to date on your website, in many cases is just as important if not more important to have a Social Media accounts with regular content (ie. posts) as well.

Let’s cut to the chase, here are 3 ways to keep your website up to date:

1. Update it as you do today – in most cases this is very time consuming, tedious and not preferred which is probably why you’re reading this article. We listed this as an option so people appreciate option 3 below.

2. Pay someone to update it – in many cases this isn’t even possible or it can be very expensive which often times isn’t the preferred choice. Most hosting companies do offer Blogging capabilities which is one of the best ways to ensure fresh content for your site. If you don’t have a blog you should look into it and at least consider it. A blog can be used for any topic and is a great way to expose your site further to the world.

3. For this option we’re going to focus on your Homepage because the statistics say that this is the most indexed page on a site by far, but you don’t have to limit this option to your homepage – you can certainly apply the same concept to any of your pages. The option we’re talking about is an RSS feed. An RSS feed is an easy way to display Titles with links to content – whether its new articles that you post on your blog and you want to put those articles names in a streaming format on your homepage – OR – perhaps you want to put Related Content with links to other sites on your homepage it can all pretty much be automated.

We first recommend that you look into what RSS is and figure out if it applies to your own website. If it does then there are plenty of free RSS scripts out there that can easily be integrated with most sites. If an RSS feed doesn’t apply to your site for some reason then you should consider pulling in an external RSS feed an putting it on your homepage.

Let’s look at an example of how an RSS feed can increase visits and revisits to your site. If for example you had a website about Birthday Gifts, perhaps you didn’t even have much content (text) because you were really only selling products and not information or ideas. What if you placed an RSS feed for ‘Famous Peoples Birthdays today’ on your homepage. This way when a visitor is on your homepage they may glance over the Famous Peoples Birthdays today list and either share it with a friend or perhaps it simply makes them smile. Small experiences like this are sure to increase revisits to your site, in many cases people will link their blog to your site (ie. backlink) simple because you’re offering a cool feature or something that your competitors aren’t offering. Over time those revisits and backlinks will cross the threshold of the SEO algorithms and pay off 10 fold.

Summary
There is no formula that will guarantee anyone the first spot on any Search Engines Results Page (SERP) but good practice and implementing tips as mentioned above is sure to improve your rankings. We strongly suggest that if you don’t already have a Google/Webmaster account and if you don’t know the details of your current rankings that you open an Google/Webmaster account so that you can measure the impact of keeping your site up to date.

Facebook Advertising – is it worth it for small to medium size Businesses?

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By: Brendan Fitzpatrick

Google

Well it really depends!

Facebook itself isn’t going to be much help to you. Facebook is a collection of people and interests.. The first thing you need to do is figure out your audience and the relevant “keywords” or “interests” to capture that audience. More important than this is the ability to figure out how much it costs to connect with that audience.

In my experience it costs on average around $0.10 per click per Ad. So for example, if it takes 50 clicks per Ad before someone makes a purchase then you need to make sure that your profit per sale is more than $5.00. In most cases (in my experience) it closer to $10 per sale (if not much more) so if you’re selling something that yields $$5.00 to $20.00 in profit then you really need to be cautious when using Facebook Ads.

If you’re selling Mortgages than you probably don’t care if you spend $1,000.00 per Ad because as long as you make 1 sale you’re going to make a small fortune if not more. The problem is really highlighted when you’re dealing with a product that costs less then say $200 when the profit is in the range of $50 or less. Don’t succumb to the idea that online advertising is where you need to excel! If this is your Market then you need to seriously consider SEO. Make sure that you’re content is being updated on a regular basis (preferably daily but minimally monthly or weekly).

For the Small Business market you need to have an edge on your competitors, make sure you know who your competitors are and how they are drawing traffic. Social Media is probably their success! Make sure that you post on a regular basis and that you’re website has no errors or outdated links. Probably the most important factor are links back to your site, if you don’t have links back to your site then you’re a ‘nobody’ and you can expect minimal referrals or traffic.

“Follow” us and stay tuned for our next post..

My site receives alot of hits, how do I make money?

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By: Brendan Fitzpatrick

Google

 

My website gets alot of hits but I haven’t made much money, what’s wrong? Well, this is the key to everything – if there was an answer for everyone then everyone would make alot of money! .. Here are some tips:

If you receive let’s say 100 visitors per day then you should be able to make a couple of dollars per day, depending on your industry you should be able to make $10 per day ($300/month) and if you’re not then perhaps you haven’t hooked up with the best affiliate service or maybe you’re not advertising the best products for your web site.

First, you should explore our SEO Tips article, second you need to make sure that your hosting provider provides the necessary tools for you to be successful, check out shopify, the best storefront shop that we’ve found so far.

Anywho, if you’re making over $275 per month it may make sense to build your own website and focus on SEO. There is no reason to sell you’re ad space for %4 up to %7 when you can earn up to %20 using an affiliate program or earn even more by selling product directly either by dropshipping or wholesaling to your visitors!

I’ve been able to quadruple my profits simply by drop shipping 3 products. If you have a ‘hot seller’ then you need to search amazon.com for someone who sells it cheaper (more sales) with a higher referral fee (profit)!

More experiences coming soon!

Creative content sources for individuals and small businesses online.

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By: Brendan Fitzpatrick

Google

Do you have your own blog or website, or maybe a small to midsize company struggling to stay relevant on the internet? Let me start by defining relevance as it applies to improving your presence on the internet first and then I’ll share some ways that I’ve found to be successful.

Relevance – what is it? Relevance it THE single most important feature of a web site or blog that you need to keep on top of if you want to increase your presence on the Internet, ie. increase new and recurring visitors coming to your site. In simple terms, relevance is what it takes to catch your visitors eyes such as appealing graphic ads. You should use graphics and catch phrases that pique the interest of the visitors you want to come to your site. You should use phrases as ‘Must have’, or ‘Top 10’ or ‘The best’ so that internet users feel they need to click on to learn more about that subject.

Second, your blog or your web site should be user friendly. You shouldn’t have too many graphics or too much content that overwhelms someone or they will immediately move onto a new URL. Create catchy infographics.

Third, another important piece of Relevance is to keep your content engaging. Hire someone to write articles if you cannot write good quality articles – and do it frequently. Your visitors will only remember your site if they leave feeling that they learned something or found something interesting about what they were originally searching for. It’s important that your SEO be inline with your content or you will have a major disconnect with your visitors and you will most likely reach the point of frustration like many others that don’t have a strategy. Research your competitors and try to offer more than they do.

Here are some resources that I’ve found extremely useful. Since I do everything myself (graphics, html design, layout, programming and more) I was very skeptical about using any service provider but I jumped into these and I wish I had done it sooner.

Canva.com – a great site for free infographics. For a small fee you can use a plethora of graphics in their graphic library. A must try!

eLance.com – a great site for everything professional, from site design, graphic and content providers and more.

fiverr.com – I can’t vouch more for this site, I’ve ordered customized videos, graphics and more for $5. I’ve also combined multiple services for scripted videos with voiceovers for as little as $10. If you’re swift enough you can combine services from multiple providers and earn a lot of money!

everypost.me – an amazing new tool for free that will enable you to manage all of your social media centrally. Check out their site and review their features. Be aware though that they are constantly updating this tool, it has limitations but they’re constantly getting better.

Inkscape – for those of you looking to do your own graphics without paying for Adobe Illustrator, photoshop and the like, this is an amazing free graphic solutions which competes (if not outshines) most commercial solutions – if you are you willing to put the time in to learn it. If you’re used to Illustrator or Photoshop but don’t want to purchase an upgrade then Inkscape may be for you..

Successful SEO – SEO is a never ending project, not a one time thing!

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By: Brendan Fitzpatrick

Google

Hi all.. in this article I will attempt to describe what you need to do nowadays vs. years ago to build traffic to your site. Years ago just about anything you did for your website gained you more traffic. Whether it was adding links to link directories, created tons of content (in some cases ‘invisible’ content!), adding tons of keywords you would jump up in search engine rankings.

Nowadays the search engine crawlers are alot smarter, you have to worry about adding too many keywords (spam), being in the wrong directories (blackhat issues), content not loading for above the fold content (what?) but more importantly relevance and fresh content. The purpose of this article is not to educate or help you with SEO concepts, it will provide you with some basic guidance on the areas that you need to focus on daily to stay competetive, each website will have it’s own unique version of daily activity to boost it to the top in search engine listings!

Here we go, if you do not have a daily plan similar to the one listed below then chances are you will never catch up to your competitors:

Daily routine:

Every day (7 days/week):

1. 2 new website updates (can be anything, the more relevance the better, ie. add new products, add a news article, blog entry etc.)

2. 2 social media posts (1 in afternoon, 1 in evening)

Monday
1. competitor analysis (30 mnutes, what keywords/phrases are your top competitors beating you with?)
2. think of something new/unique for site to increase traffic (new social network, new section etc.) – focus on beating our competitors keywords/phrases that they are out performing you with
3. Review google and bing /webmaster, fix issues and follow their recommendations
4. QA site – review trends, html, duplicate titles, META tagging, nofollow & alt tags etc.
5. improve advertising (google adsense etc.)

Tuesday & Thursday
1. 1 article idea, purchase & update site (content .. content .. content .. relevance.. relevance.. relevance…!)
2. research new backlinks.. contact sites to add links to your site

Wednesday
1. video idea, purchase
*could be for a specific product or set of ideas, how-to’s, skits etc.
2. review your advertising ads, replace those that are underperforming
3. come up with new graphic content – for articles, better layout etc.

Friday
1. add 3 internal links
-about us page, links page, article updates, homepage rotation of links
2. review social presence and statistics
3. submit new sitemap.xml to search engines
4. review backlinks, remove bad backlinks

The biggest change in SEO in recent years is your social presence, the reason why we recommend at least 2 social posts every day. Even more important is your content relevance which is why we also recommend daily content updates. Every website is different and needs different updates depending on it’s topic, but think of it this way, if you’re making 2 content updates a day and 2 social posts but your competitor is making 4 content updates and 5 social posts a day they will beat you in that area as far as search engine rankings are concerned, so your competitor analysis should help you define the actual number of updates on a regular basis that you should be performing.

For a professional review of your website SEO at a veryy cheap rate you can order my service on Fiverr.com here  https://www.fiverr.com/bfitz70

SEO Tip of the day

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By: Brendan Fitzpatrick

Google

So you have a website that you are looking to increase traffic to eh? Try reading up on SEO on Google/+ or pay someone $100’s if not $1000’s for something that you have no idea what they are going to deliver. If you know anything about SEO and or HTML then you know you can do certain things on your own. It’s kind of like changing the spark plugs, a flat tire or air filter in a car.. to some people this things are simple, to some they are foreign languages!

Today’s tip revolves around fiverr.com, I was browsing almost all of their services today and ended up contacting 6 or 7 different service provider for different needs. I did notice some services that looked fabricated (ie. not 100% unique and or legit) but the vast majority of services were well worth it. For example, one provider offered 500 word content/articles .. for this price it doesn’t really matter how well written the content is, search engines will index a portion of the content which far outweighs the cost of $5!

Another example is combining 2 services on fiverr.com. I looked into hiring a still motion video for $5 and another product for voice over work.. if I can combine both services for a total of $10 it could pay off 100x’s over. First, I firmly believe that a stop motion video with voiceover would and should cost no less than $100 (if not $300 and up) for a standard 25 second skit. Second, the value that it can bring to a web site is another x5 if not x100 in some cases valuing the combined services at a minimum of $500..

You do need to be careful though, if it’s too good to be true then it’s probably too good to be true. There are alot of honest people on fiverr.com but just because you’re honest doens’t meant that Google or other search engines are going to give you a positive ranking. Stay away from the unlimited traffic and 100+ unique visitor offers as they typically practice either unethical or black hat practices which can do more harm than good in the long run for your site!

How to make $1,000 or more per month online from affiliate marketing? An intro to an upcoming exciting CASE STUDY video session.

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By: Brendan Fitzpatrick

Google

There are many ways to earn money online, you can sell products on ebay.com or craigslist.org, sell multiple products using a storefront solution such as osCommerce.org or by opening a virtual storefront by one of the 1,000’s of solutions online.

Another way to earn lot’s of money is through affiliate marketing, in general the more traffic you receive the more money you will earn. I won’t differentiate between niche sites vs. high traffic general sites – I will focus on Google’s Adsense solution which is smart enough to target your visitors. So whether you want to target users interested in a single topic or product (highly targeted traffic) or you want to bring as much traffic in as possible (with no particular interest) the concepts in this article equally apply.

This article is for people with medium to advanced skills in HTML and SEO design. I will touch on the major areas that impact earnings but this article is also an introduction to a free interactive video series that I intend to offer in the near future.. so write down your questions and follow my blog to see how I try to double my monthly earnings by creating a second web site following all of the same rules that I applied to my first website.. it took me 8 years to earn $4,000/month on my first site ($0 profit first 8 years, all traffic building and then exponential profit on a monthly basis for past 12 months) and I’m trying to do the same with my second site in 6 months and I will keep nothing private or secret about it.

Valuable Information from here onward (I promise):


 

To start, if you want to make any kind of serious profit ($1,000 or more per month) I highly suggest that you find a good domain name. You don’t have to buy a domain from someone and it doesn’t have to have any traffic coming to it, it should be name that people can trust.. otherwise you are only limiting your traffic before you get started. For example, a domain name such as ‘product-delivery.com’ looks like spam and something that many people have learned to steer away from. Something like ‘productcentral.com’ would be much better than the first since it doesn’t have a dash ‘-‘ and comes across as a ‘central’ place to find information for a given ‘product’.

Secondly, if you limit yourself to a single product then you are limiting your profits long term. For example, choosing ‘1970sRockAndRollRecordCollection.com’ is a great domain name but very limiting to ‘rock and roll’, why not chose something like ‘AwesomeRecordCollections.com’ and offer all all genres in every decade? You can start with Rock and Roll but down the road your domain name will not limit you to just that genre.

As you’re trying to figure out a good domain name with maximum potential you have to consider how the idea itself and the options you have to create a website around it will impact your online presence. For example, if you chose ‘1970srockandrollrecordcollection.com’ you might build a table on your website that lists each year in the 1970’s and the most popular band that year. You may not realize this but if you were to do this you would likely show up #1 in google for ‘1970’s best rock and roll album’ and 100’s of other phrases that will become the foundation for your success BUT ‘1981 best rock band’ will be irrelevant as far as the search engines are concerned. Don’t worry about ‘keywords’ and start thinking about ‘phrases’, a domain such as ‘awesomerecordcollections.com’ allows you to target all years, all genres and an unlimited number of phrases which will gain you an exponential online presence in the search engines.

Everything that I’ve spoken about so far is in preparation for you to chose a great domain name with as many options as possible. It is probably more important to chose an idea that interests you than a domain name that gives you more options for profit. Trust me, I’ve been doing this for a while and sometimes I hang up my hat before I even get started on promoting my sites because of limited interest. You really need to love what you’re doing and be passionate about it as it requires a lot of time and work as well as many frustrations. I’ve walked away from too many profit generating sites because of boredom than I care to discuss, your level of interest has to be a top priority weighed into your decisions.

I have a lot of topics to dig into when I start my video sessions but I have given you a taste of where I’m about to take these sessions so I hope this interests you and you follow me so that you can participate and start making money on your own with some basic concepts. This is not intended for beginners or experts for that matter.. I want to inform you how I have been able to be successful but not educate anyone on basics. I want the feedback about the options I haven’t explored yet but it should be constructive vs. criticism as the intent here is to share what I’ve had success with.

If you’re interested in other preparation work that I’m doing to prepare for the  sessions then take a look at http://birthdaysbyyear.com and start thinking of the opportunities and or questions for the sessions!

As for the timing of these sessions it will be dictated by the number of followers.. I’ll prepare the sessions but I won’t start them until I have 30 people participating so I’m guessing that I need approximately 100 or more followers to make it worthwhile. Spread the word!