By: Brendan Fitzpatrick
Hi all, there are very few people that know what Google’s secret formula is and we will likely never be lucky enough to find out what it is.. Let’s put it this way,even if a rumor was spread online that happened to be close enough to Google’s formula they would change it the next day because of the nature of it’s competetiveness.
Having over 15 years of experience with building websites, many successful (million+ unique visitors/year) and many unsucessful (0 visitors) we have a good idea of which areas of SEO are more important than others.. If we were to guess the single most important SEO practice over all others it would be ‘relevance’. Before you ask what the heck does that mean – let us explain.
Sorry, but before we explain relevance we need to make this comment.. there is no single SEO practice that will bring alot of traffic to your site. All SEO concepts are extremely important so the question is – are you continuously researching SEO and are you practicing the dozen or so top practices? If you are then we can continue on our theory of what we think is the top SEO practice. Relevance is a term that is used loosely, depending on your niche or area of interest, relevance may mean something different. Ultimately, how does Google measure relevance? we believe it has alot to do with the following:
- Backlinks – the more quality backlinks you have, the higher google will rank you (beware of ‘bad’ backlinks), what can you do to have bloggers linking to you? contact them directly! Do not submit to directory submission sites.
- content updates – everything advances with time, if you write an expert article and you don’t update it for 2 years then your relevance will decrease compared to a newer article. Add new content and refresh older articles on a regular basis!
- keywords and keyword phrases in your content are important, new articles and content updates are key to make on a regular basis!
- likes – if you have 100 facebook likes (or google, pinterest, instagram, tumblr etc.) but your competitor has 1,000 likes then they will rate higher for that area of interest. Social networking is important! Post quality messages frequently!
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