SEO Daily Tip : What is Google’s secret formula?

Standard

By: Brendan Fitzpatrick

Google

Hi all, there are very few people that know what Google’s secret formula is and we will likely never be lucky enough to find out what it is.. Let’s put it this way,even if a rumor was spread online that happened to be close enough to Google’s formula they would change it the next day because of the nature of it’s competetiveness.

Having over 15 years of experience with building websites, many successful (million+ unique visitors/year) and many unsucessful (0 visitors) we have a good idea of which areas of SEO are more important than others.. If we were to guess the single most important SEO practice over all others it would be ‘relevance’. Before you ask what the heck does that mean – let us explain.

Sorry, but before we explain relevance we need to make this comment.. there is no single SEO practice that will bring alot of traffic to your site. All SEO concepts are extremely important so the question is – are you continuously researching SEO and are you practicing the dozen or so top practices? If you are then we can continue on our theory of what we think is the top SEO practice. Relevance is a term that is used loosely, depending on your niche or area of interest, relevance may mean something different. Ultimately, how does Google measure relevance? we believe it has alot to do with the following:

  • Backlinks – the more quality backlinks you have, the higher google will rank you (beware of ‘bad’ backlinks), what can you do to have bloggers linking to you? contact them directly! Do not submit to directory submission sites.
  • content updates – everything advances with time, if you write an expert article and you don’t update it for 2 years then your relevance will decrease compared to a newer article. Add new content and refresh older articles on a regular basis!
  • keywords and keyword phrases in your content are important, new articles and content updates are key to make on a regular basis!
  • likes – if you have 100 facebook likes (or google, pinterest, instagram, tumblr etc.) but your competitor has 1,000 likes then they will rate higher for that area of interest. Social networking is important! Post quality messages frequently!

For an expert assessment of your website visit https://www.fiverr.com/bfitz70 for more info!

Advertisements

Successful SEO – SEO is a never ending project, not a one time thing!

Standard

By: Brendan Fitzpatrick

Google

Hi all.. in this article I will attempt to describe what you need to do nowadays vs. years ago to build traffic to your site. Years ago just about anything you did for your website gained you more traffic. Whether it was adding links to link directories, created tons of content (in some cases ‘invisible’ content!), adding tons of keywords you would jump up in search engine rankings.

Nowadays the search engine crawlers are alot smarter, you have to worry about adding too many keywords (spam), being in the wrong directories (blackhat issues), content not loading for above the fold content (what?) but more importantly relevance and fresh content. The purpose of this article is not to educate or help you with SEO concepts, it will provide you with some basic guidance on the areas that you need to focus on daily to stay competetive, each website will have it’s own unique version of daily activity to boost it to the top in search engine listings!

Here we go, if you do not have a daily plan similar to the one listed below then chances are you will never catch up to your competitors:

Daily routine:

Every day (7 days/week):

1. 2 new website updates (can be anything, the more relevance the better, ie. add new products, add a news article, blog entry etc.)

2. 2 social media posts (1 in afternoon, 1 in evening)

Monday
1. competitor analysis (30 mnutes, what keywords/phrases are your top competitors beating you with?)
2. think of something new/unique for site to increase traffic (new social network, new section etc.) – focus on beating our competitors keywords/phrases that they are out performing you with
3. Review google and bing /webmaster, fix issues and follow their recommendations
4. QA site – review trends, html, duplicate titles, META tagging, nofollow & alt tags etc.
5. improve advertising (google adsense etc.)

Tuesday & Thursday
1. 1 article idea, purchase & update site (content .. content .. content .. relevance.. relevance.. relevance…!)
2. research new backlinks.. contact sites to add links to your site

Wednesday
1. video idea, purchase
*could be for a specific product or set of ideas, how-to’s, skits etc.
2. review your advertising ads, replace those that are underperforming
3. come up with new graphic content – for articles, better layout etc.

Friday
1. add 3 internal links
-about us page, links page, article updates, homepage rotation of links
2. review social presence and statistics
3. submit new sitemap.xml to search engines
4. review backlinks, remove bad backlinks

The biggest change in SEO in recent years is your social presence, the reason why we recommend at least 2 social posts every day. Even more important is your content relevance which is why we also recommend daily content updates. Every website is different and needs different updates depending on it’s topic, but think of it this way, if you’re making 2 content updates a day and 2 social posts but your competitor is making 4 content updates and 5 social posts a day they will beat you in that area as far as search engine rankings are concerned, so your competitor analysis should help you define the actual number of updates on a regular basis that you should be performing.

For a professional review of your website SEO at a veryy cheap rate you can order my service on Fiverr.com here  https://www.fiverr.com/bfitz70

SEO Tip of the day

Standard

By: Brendan Fitzpatrick

Google

So you have a website that you are looking to increase traffic to eh? Try reading up on SEO on Google/+ or pay someone $100’s if not $1000’s for something that you have no idea what they are going to deliver. If you know anything about SEO and or HTML then you know you can do certain things on your own. It’s kind of like changing the spark plugs, a flat tire or air filter in a car.. to some people this things are simple, to some they are foreign languages!

Today’s tip revolves around fiverr.com, I was browsing almost all of their services today and ended up contacting 6 or 7 different service provider for different needs. I did notice some services that looked fabricated (ie. not 100% unique and or legit) but the vast majority of services were well worth it. For example, one provider offered 500 word content/articles .. for this price it doesn’t really matter how well written the content is, search engines will index a portion of the content which far outweighs the cost of $5!

Another example is combining 2 services on fiverr.com. I looked into hiring a still motion video for $5 and another product for voice over work.. if I can combine both services for a total of $10 it could pay off 100x’s over. First, I firmly believe that a stop motion video with voiceover would and should cost no less than $100 (if not $300 and up) for a standard 25 second skit. Second, the value that it can bring to a web site is another x5 if not x100 in some cases valuing the combined services at a minimum of $500..

You do need to be careful though, if it’s too good to be true then it’s probably too good to be true. There are alot of honest people on fiverr.com but just because you’re honest doens’t meant that Google or other search engines are going to give you a positive ranking. Stay away from the unlimited traffic and 100+ unique visitor offers as they typically practice either unethical or black hat practices which can do more harm than good in the long run for your site!